Cause Marketing for Non-Profit Charities

Client: Sho-sho-lo-za Marketing
Project: SABC / Nedbank Woman's Day

We showed our hands and hearts for the SABC and Nedbank Women’s Day Celebration with the creation of the Women’s Day Celebration website, www.wacd.co.za, giving the public a platform to help South Africa’s women and children.



As a sponsor of the SABC and Nedbank Woman's Day, 5fm gave us a 1 minute radio advert to talk about our role in the project.

This was Julian's script:

"Since July, the SABC and Nedbank Women’s Day Celebration had been calling on all South African’s to show their hands and hearts by volunteering their time or donating unused goods, in order to help 62 national women and children’s charities. Organic Design Studio played an integral part in informing the public and providing them a means to show their hands and hearts. Organic Design Studio were the creators behind the website www.wacd.co.za, creating the back- end system, the design and logo’s, giving the means to communicate the heart-warming event.

It has been a pleasure working with the marketing team in showing our hands to warm hearts across the country. We feel that the success of the campaign came down to how well a group of motivated people worked together to achieve greatness!

Visit www.wacd.co.za for more information. August is Women’s Month, to purchase your Heart tag in celebration of this month contact 011 234 0717 and you will be showing your hands and hearts as your donation will be split among the 62 Women’s Day Celebration charities."