Irie Hemp Brand Creation and Corporate Identity |
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Client: Absolute Organix
Project: The Irie Hemp Brand Creation
Brief & Objectives
Our challenge was to change the consumers perception of Hemp. The designs had to appeal to a large target audience and be compatible with the various branding media. Branding elements were simplified to two colours in order to cut production costs.
Elements
We created a stylised leaf logo, which symbolises nature, positivity, purity and tranquility. This element was used from the corporate identity, through to packaging and print.
Result
The use of natural design concepts created a branding solution which speaks to the consumer to create an effective product range, without the negative connotations associated with hemp.
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